The lecture has been much maligned as a pedagogical form, yet it persists and even flourishes today in the form of the podcast, the TED talk, and the "smart" lecture hall. This article examines the lecture as a pedagogical genre, as "a site where differences between media are negotiated" (Franzel) as these media coevolve. This examination shows the lecture as "bridging" oral communication with writing and newer media technologies, rather than as being superseded by newer electronic and digital forms. The result is a remarkably adaptable and robust genre that combines textual record and ephemeral event, and that is capable of addressing a range of different demands and circumstances, both practical and epistemological. (Contains 1 figure and 5 notes.)