Many in the college counseling profession are fortunate to have numerous occasions to positively impact students' lives, but too often, they are humbled by the many missed opportunities throughout the years that have undoubtedly occurred due to enormous caseloads, excessive demands on their time, performing non-counseling tasks, and in some cases, the lack of training and knowledge regarding resources that may be available to help students. In addition to meeting the immediate college counseling needs facing public schools today, the addition of a full-time college counselor would provide public schools with the opportunity to implement a developmental college-planning program at the secondary level. By helping students become aware of the process at an early age, some of the tension and anxiety regarding this competitive process could be reduced. This author provides an example of a developmental college planning program that he was involved in implementing at Hereford High School in Baltimore County, Maryland. The College Counseling and Planning Process course is designed to introduce students in the Counselor Education Program who plan to work with high school students to the complexity of college admission and beginning professional school counselors who would like to develop a comprehensive developmental guidance and counseling program that includes all aspects of the college admission process. Activities include utilizing technological resources for college planning, reading and reviewing current research in all areas of the college planning process, and analyzing challenging case studies.