The challenge today is how to make e-mail and other forms of electronic communication effective in motivating volunteer action. Is it possible to make e-mails feel personal and welcoming? E-mail, instant messaging, texting, and social media are tools that allow individuals to communicate quickly and inexpensively, but they are lifeless without the personalities and attitudes of the sender and receiver. A leader of volunteers in the 21st century needs to approach electronic communication with a new mindset. In this article, the author offers some practical ideas, along with some tips for making electronic communication efforts more effective.