Generation change, intergenerational conflict, whatever one calls it, the society is confronted with different generations that often have a failure to communicate. For PTAs (Parent Teacher Association), an older generation may be leading a PTA while a younger generation constitutes the majority of the parents, or newly minted teachers may be dealing with older parents, particularly in middle school and high school. In this article, the author looks at the four main generations that are involved with PTA, discusses what does and doesn't motivate each group, and explores how to use this information in one's PTA's long-term strategy for growth and improvement.