Strategy is a much debated concept in the field of educational leadership. This article draws on a variety of data from a larger research programme focused on reconceptualising strategy in the specific context of school leadership. Rather than offering a definitive voice, this article lays the foundations for further inquiry on the topic through a greater "practice" orientation. Drawing on policy analysis, questionnaire and interview data, this article proposes an alternate theoretical frame for strategy in educational leadership that takes into account the various social, political, historical and cultural forces which seek to influence the behaviour of both leaders and schools. (Contains 1 table.)