Based on interview research, this study examined how master female coaches based in the United Kingdom experienced relations with men within their profession. Using a feminist cultural studies approach to examine how sport promotes and maintains a gender order unfavorable to women, we found that female coaches felt the need to continually prove themselves and often experienced coaching as a hostile and intimidating culture. Participants reported a gradual reduction in such unwelcoming behavior from men, seemingly because they had proved to be no threat to the existing patriarchal structure. A critical exploration of coaching is needed to understand how masculine hegemony leads to women's relative powerlessness as coaches. Furthermore, the findings present a case for a greater emphasis on sociocultural education within the UK coaching curricula.