Academic libraries support their universities' goals of developing and maintaining successful research programs. As the information landscape and researcher practices change, recognition of the library's role in supporting research may be diminishing. This article will explore some aspects of the academic research enterprise and identify opportunities libraries can use to position themselves as key members of the research enterprise as well as increase their visibility among the research community. Successful initiatives implemented at Wayne State University will be highlighted to illustrate strategies librarians can use at their own institutions.