In this paper we argue that the cliched phrases, "dealing with difference" and "dealing with diversity", despite their commitment to accepting and appreciating difference and diversity, may be used in counterproductive ways to camouflage resistance to change and transformation. In a small sample of interviews conducted at a South African university, the appropriation of these phrases for the purpose of practicing sameness was apparent. While pointing to the possibilities of asserting diversity and difference and simultaneously practicing sameness, the paper also proposes the possibilities for the acknowledgement and embracing of the ambivalence toward diversity and difference as valuable opportunities for transformation.