An exploratory study of 954 mostly veteran workplace learning professionals sought to determine why respondents adopt e-learning. The results indicated that they see e-learning was most valuable for delivering instruction governing familiar company tasks, such as providing information about products, fulfilling compliance requirements, and securing standardization. While the results were largely predicted by the investigators, respondents offered one surprising conclusion. Respondents believe that e-learning is useful in capturing and sharing best practices. They concluded that technology-mediated learning is less capable of providing instruction in tackling murky challenges, such as teaming, cultural understanding and passion for the work. (Contains 4 tables.)