In 2010, Capella University became the first online university--and the first for-profit institution--to receive the CHEA (Council for Higher Education Accreditation) Award for Outstanding Institutional Practice in Student Learning Outcomes. In 2009, Capella University also received the Platinum-level Learning Impact Award/Best Outcomes-based Learning Solution from the IMS Global Consortium; the WCET Outstanding Work (WOW) Award from the Western Cooperative for Educational Telecommunications; Best in Class, Interactive Media Awards, from the Interactive Media Council; and Blackboard Greenhouse Exemplary Course Award. How did Capella University accomplish this? More importantly, how is Capella systematically demonstrating high academic quality and successfully assessing learning outcomes for students? This article examines why Capella declared itself an outcomes-based institution, and explores the comprehensive learning and career outcomes system that Capella spearheaded over the last decade, along with the facets that go into Capella's outcomes-based approach. It also will touch on future capabilities of the system. (Contains 2 figures.)