In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university. Throughout are a number of definitions of commonly accepted terms related to social media and examples of how it was successfully--and less than successfully--applied to programs being marketed through the University of Wisconsin Extension's Division of Continuing Education Outreach and E-Learning (CEOEL) from 2006 to 2010.