This study examined teacher-learners' reflections about the use of video production in their K-12 classrooms for evidence of content learning, the factors facilitating teacher use of video production, and the challenges teachers reported. Findings demonstrated positive content learning outcomes as measured by objective tests, rubrics, and anecdotal evidence. Integrating video production facilitated connections to content, student motivation and engagement, the use of alternative assessment, and shifts in teacher identity. Challenges faced by teachers included issues related to equipment, logistics, and time. The study concludes that video production, when understood as an instructional strategy and not as an object of study, has an important role to play in K-12 content learning. (Contains 1 table.)