This article presents the authors' response to Hisham B. Ghassib's article entitled "Where Does Creativity Fit into a Productivist Industrial Model of Knowledge Production?" The authors focus on one aspect of Ghassib's (2010) analysis of creativity and knowledge production in the sciences--specifically, the influence of technology on changing where knowledge is generated and how it is used. Ghassib (2010) builds his analysis around a Productivist Industrial Model of Knowledge, which he describes in terms of knowledge creation's productive sites, producers, raw materials, means and methods of production, and products. To briefly summarize the article, the Model posits that knowledge creation is the result of researchers working within universities and other research institutions, using their epistemological heritage and unique methods, within a scientific culture of evaluation. The authors believe this model contributes to the discussion of knowledge, specifically the emphasis on originality and usefulness, two essential ingredients for creativity. However, the language used to describe the model, with a focus on rather traditional conceptions of research and communication, is quite limited. This is due, in large part, to the emergence of information technology as a transformative force in communication, which has, the authors argue, democratized research--with both positive and negative outcomes. The focus of their comments is the exploration of the ramifications of this technological explosion for the proposed model.