The role of the school psychologist is strategically placed at the epicenter of a child's life. Not only do school psychologists provide direct services to the students at their schools, but they also work and collaborate with teachers, parents, peers, administrators, and community providers. Consequently, the potential impact that school psychologists can have on their students is boundless. However, when they talk about their impact, they frequently detail specific problems and how they facilitate intervention to reach a goal. They focus on data, numbers, aim lines, and test scores to demonstrate the efficacy of their services. But what about those aspects of their students that are difficult to operationalize? Positive experiences with peers and adults contribute to a child's resilience and ability to withstand personal challenges. Helping students and school focus on strengthening positive relationships and increasing positive experiences is at the heart of national School Psychology Awareness Week, November 8-12, 2010. The theme, "Today is a good day to ... SHINE!" is directed to students more than to other adults in the building. The program involves a series of resources and activities that school psychologists can use to reach out to school staff, students, and parents to help students achieve their individual goals. The authors encourage school psychologists to use School Psychology Awareness Week as an opportunity to increase positive acts among students and staff throughout the broad school community. In this article, the authors suggest activities which are worthwhile any time and also how to use the NASP School Psychology Awareness Week poster.