This article reviews a possibility to assess university studies as a service. University studies have to be of high quality both in their content and in the administrative level. Therefore, quality of studies as a service is an important constituent part of study quality assurance. When assessing quality of university studies as a service, it is important to validate assessment dimensions and criteria. Seven dimensions (reliability, responsiveness, competence, communication, security, understanding the client, tangibility) of quality assessment of university studies as a service and criteria that describe these dimensions are distinguished in the article. (Contains 1 table, 2 figures and 2 footnotes.)