This paper presents three initiatives designed to advance undergraduate learning outcomes by enhancing student engagement through active, reality-based learning. The Team Challenge, Management Consultant Simulation, and Bookstore Adventure are described. This paper continues a stream of research conducted by its author in recent years to identify, implement, and assess contemporary pedagogy that would facilitate learning for today's primarily Generation Y college students. That research has consistently found the effectiveness of modalities designed to actively engage students in their learning, and to incorporate experiences and vehicles students frequent and value in the totality of their lives. Such modalities, then, have three core attributes: the learning is active, experiential, and empathetic. These findings and resulting initiatives are particularly relevant and timely at the School of Business at Ramapo College, which is preparing to enter candidacy for AACSB accreditation. (Contains 10 figures and 19 endnotes.)