The Internet has expanded the potential for learning exponentially. Its greatest gift has been greater access, and while academics will continue to debate the "equivalency" of online course work, no one can dispute the personal empowerment that has resulted. Much like the goal of the Coke commercial, online learning has become a means for repositioning a traditional product. It has transformed the people's concept of learning from a collective and place-bound activity to an individual experience set within a global network of students and teachers. For colleges, it has become the ultimate resource for outreach. This chapter describes some of the lessons learned during the evolution of distance education and suggests several important elements that practitioners should consider as they strategically plan for the future of online learning.