Web 2.0 and its associated applications and tools have, in many areas, brought about and are continuing to bring about significant shifts in the way people communicate, create, and share information. Pervasive access to broadband Internet connectivity and communication services has created new forms of relationships and patterns of communicating and learning. The expanding lexicon of Web 2.0 applications (podcasts, web logs, wikis, mashups, etc.) signal changes in the learning landscape, where learners are active participants, creators of knowledge, and seekers of engaging, personal experiences. In what has been called a culture of participation, the line separating consumers and producers of content is becoming blurred and we are witnessing a new wave of "prosumers," very often learners, who are actively creating and sharing content and ideas. By adopting an innovative learning paradigm that the authors call Pedagogy 2.0, teaching and learning strategies can enable greater engagement of learners in shaping the education they receive through participatory choice, personal voice, and ultimately, "co-production." (Contains 1 table and 1 figure.)