Psychologists, social workers, and school counselors are increasingly adding neurofeedback (NFT), a controversial alternative or complementary therapy to their treatment plans for patients with Attention Deficit Hyperactivity Disorder. NFT involves training the patient in self-regulation of brain wave patterns, employing a standard diagnostic tool, the EEG, in an interactive operant conditioning mode not often used by neurologists or psychiatrists. Some NFT therapists claim in their books that they have sufficient expertise to advise parents against the use of Ritalin[TM] and amphetamines, which are part of the conventional multimodal therapy strongly endorsed in a wide variety of clinical publications. In return, some of the leading conventional physicians and Ph.D. researchers in the field of ADHD have traditionally ignored or disparaged the literature of NFT as being insufficiently scientific and appearing largely in obscure journals or books published outside the mainstream medical presses. While most librarians are unlikely to have sufficient scientific or clinical credentials to pass judgment, one way or another, on NFT as a treatment for ADHD, an examination of the credentials of authors, their books, book reviews, journals, and the publishers in which opponents and proponents make their case is entirely within our purview, and such an analysis is provided.