The study explores how alumni can help community colleges in Southern Appalachia to create greater access for people in groups which are traditionally under-served by higher education. Semi-structured interviews conducted with alumni program directors and admissions officers at seven community colleges in the Southern Appalachian Region explore how they use alumni to recruit and retain students from non-dominant groups as well as students from generationally poor families. Examples of "best practices" illustrate ways alumni can help recruit, motivate, and retain students from historically under-served groups.