New communication technologies, including personal response "clickers," have become increasingly popular across college campuses as a way to promote a wide range of practices. This paper calls attention to the need for communication models that account for the usefulness of these new technologies, especially as they relate to health promotion, dialogue, and the (re)construction of social norms. Based on observational data from a health promotion simulation game, the authors developed an Immediate Response Technology Model. The model describes the usefulness of new communication technologies in promoting the dialogue and reflexivity necessary to co-construct health-related norms and practices. (Contains 5 notes and 1 figure.)