The intent of this article is to provide some evidence that decisions about the use of data are critical and can result in discourse that is inaccurate about and unsupportive of women and persons of color. Evidence is gathered through an examination of the published data used in "The Study of the American School Superintendency" (Glass, Bjork, & Brunner, 2000) published and funded by the American Association of School Administrators (AASA). In sum, the article illustrates how choices about which and how much data to publish can result in the reification of the status quo and/or generation of a tremendously powerful new discourse that establishes the inclusive norms for a new genre of superintendency. (Contains 4 tables.)