This article presents the findings of a study that explored the role and impact of continuing education on rural revitalization. A community development approach, academic expertise, and a university's resources were used to assist the citizens of Montmartre, Saskatchewan, to establish Centre 48, an arts and continuing education centre. Courses provided by Centre 48 gave townspeople and people from the surrounding area opportunities to explore new interests and to develop new social networks; in turn, the social capital gained by establishing and operating Centre 48 gave rise to new economic ventures. The results of this study illustrate how university continuing education units can contribute to capacity building in rural communities and how such social capital-building projects can serve as a catalyst for economic development.