Peer reviewed
Direct linkERIC Number: EJ886776
Record Type: Journal
Publication Date: 2008-Jun
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1544-0389
EISSN: N/A
Available Date: N/A
Integrating the Wall Street Journal into a Business School Curriculum: A Success Story at Samford University
Loudon, David L.; Carson, Charles M.
Journal of College Teaching & Learning, v5 n6 p1-8 Jun 2008
In the Spring of 2006 Samford University's School of Business made a decision to participate in The Wall Street Journal's Academic Partnership (AP) program beginning with the Fall semester of 2006. This paper examines School of Business student and faculty attitudes and usage of the WSJ that made for a successful implementation this past year. (Contains 2 tables.)
Descriptors: Business Administration Education, Curriculum Implementation, Student Attitudes, Teacher Attitudes, Partnerships in Education, Use Studies, Questionnaires, Instructional Effectiveness, Access to Information, Reading Habits, Incidence, Mass Media Role, Mass Media Effects, Value Judgment
Clute Institute. P.O. Box 620760, Littleton, CO 80162. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Alabama
Grant or Contract Numbers: N/A
Author Affiliations: N/A
