The evolution of information literacy instruction for graduate students at the UCLA Anderson School of Management is described. The emphasis is on the need for instruction that develops student competencies with an eye toward the long view-a lifetime of learning. Key success factors are leveraging partnerships with key stakeholders, and developing just-in-time interventions at significant events in the student life cycle. An Information Literacy Campaign helped define the needs and competencies, and the subsequent pilot program, InfoIQ, has been successful in integrating information literacy instruction into the core MBA experience. (Contains 6 notes and 6 figures.)