The purpose of this article was to describe and analyze the ways that parents' and children's health are portrayed in health advice to parents in Canada's major mass print media magazine entitled "Today's Parent", from 1993 to 2008. The qualitative content analysis noted three significant themes, including: most health issues are easily managed by mothers using common sense at home; mothers are responsible, healthy, energetic, and capable managers and experts who are able to work and advocate for their children's health; and mothers are able to critically assess doctors and medical care. Finally, anomalous stories are highlighted and some of the underlying assumptions of the stories are discussed. The substantive and practical consequences of these findings regarding parental health beliefs and actions are discussed.