As the United States moves toward becoming a "minority-majority" country, what more can--and should--college presidents and governing boards do to provide low-income students and students of color with a pipeline to high-quality education? Ongoing discourse about shifting demographics locally and nationally must be built into institutions' strategic planning and budgeting. It is also imperative that they educate the public about these necessary changes and the implications they will have on their constituents' economic future if not addressed. Higher education must continue to evolve and respond to the ever-changing needs of the new student body, which will be less affluent, less white, and perhaps more mature. In this article, the author outlines five questions that will help governing boards begin the process of better aligning their institutions with the shifting demographics.