Race-related reasons are important variables in college choice that have gone largely unexplored. Black undergraduate students (N=167) attending an HBCU completed a questionnaire assessing their reasons for choosing to attend the university. Factor analysis identified two race-related reasons for college choice, the race focus of the institution and the opportunity students have to advance their racial development. Students also indicated by choosing an HBCU for reasons other than race, such as academics, finances, geography, and social life. Race-related reasons were associated with intentions to engage in race-related behavior, whereas non race-related reasons were not. Therefore students attend HBCUs for a variety of reasons, including a desire to be with other students of color, and the opportunity for active racial self-development. (Contains 3 tables.)