Video is a powerful tool, and it can be used to motivate student achievement and learning. One of the greatest advantages in getting students to work with digital media is that they can retake and re-edit a project until they are satisfied with it. Students become very occupied in applying what they have learned by producing mini-documentaries, commercials, public service announcements, news stories, and informational presentations. Students learn to succeed by learning from other students' successes. They view exemplary projects produced by their predecessors, and they learn from these projects how to produce a quality product themselves. In addition, students follow a video assessment rubric designed to help them meet and exceed the Hawai'i performance and content standards in video production, language arts, social studies, and technology. In this article, the author discusses some key elements in building a successful video program.