There is no doubt that today's student is much more savvy with using computers than the students of years gone by. This tech generation eagerly embraces the Internet, online searching, and the newer Web 2.0 technologies. This latter platform provides users with the ability to interact in a large virtual world, share/take (upload/download) multimedia materials, and create a personal online image for the world to see. Web 2.0 technologies let individuals find new virtual friends, gather information in a visual mode through online video networks, and upload pictures of today's party so all of their friends can enjoy them within minutes. The way in which these resources are utilized reflects a provocative image of the current culture and their use of the digital world. It may seem inappropriate to use some of these popularized utilities for academic purposes; however, since many students use them regularly, they can provide a mechanism for teaching and reaching this virtually engaged population. With creativity and thoughtfulness, these applications allow educators to establish a more nuanced approach to their students; thus entering into their virtual communities of choice. This article addresses several Web 2.0 technologies and applications, and ways in which librarians and libraries can incorporate them into marketing initiatives.