Despite knowing about the dangers of hearing loss, farmers typically choose not to protect their hearing. Examining the myth of farm life, this study aims to discern whether rhetorical myths influence farmers' decisions to wear hearing protection. Researchers conducted 40 interviews with farmers regarding farm life and hearing loss. Results suggest that farmers typically do not use hearing protection; their answers reflect the myths of sacrifice and safety. Analysis demonstrates that knowledge of the relationship between myth and practice should impact future attempts to change farmers' behaviors. (Contains 1 table.)