Laptop learning programs have been developed to create ubiquitous online learning environments. Given the infancy of many programs, there is little understanding of aspects of the program are perceived to provide value to faculty and students. This paper focuses on the value proposition (with respect to perceived benefits versus capital investment) for undergraduate students in a mandatory, campus-wide, comprehensive laptop learning program. Results indicate that the perceived value of the laptop for technical programs such as science, engineering, and information technology, and liberal arts programs such as business and criminology, justice, and policy studies are significantly different. This difference results in a clear need to use different laptop learning models for each type of program and that a single campus-wide model will likely prove unsatisfactory for most students. A need to better communicate the true value of industry-specific software and skills acquisition is also highlighted. (Contains 3 figures and 1 table.)