Today's students are bombarded with digital imagery and sound nearly 24 hours of the day. Video use in the classroom is engaging, and a teacher can instantly grab her students' attention. The content of the videos comes from many sources; the curriculum, the student handbook, and even the school rules. By creating the videos, teachers are not only building relationships with students but also with one another. The students begin to see their teachers as people and not just information dispensing robots. In this article, the authors discuss how their school used technology to inspire change for school improvement. At Freeport Intermediate School, a Texas Education Agency Recognized School, teachers use videos to motivate and encourage students to accomplish great things, not only on state standardized test (TAKS) scores but also in making good choices for their future. The school also encourages teachers to involve students in the video production process. The authors point out that motivational videos used for daily work or for TAKS review or discipline, when created collaboratively, are effective weapons in a school's arsenal of interventions. The teachers, students, and staff all play a role in a school's success.