The post-2.0 landscape has provided something of a reality check. It is now necessary to translate the familiar series of pleasant-sounding buzzwords into what Stephens describes as "conscious, carefully planned implementations" (2008). User-centered, culture of assessment, learning organization, transparent technology, point of need, community of practice, buy-in, the long tail, value-added, and so on. Like any over played pop song, each phrase has been heard so often it has lost some of its meaning. Despite this, each still offers critical advice on developing library services that solve problems and provide innovative assistance. Despite being diluted from overuse, every buzzword is built on strategies that can be discovered and implemented. Instead of rejecting these catchphrases as utopian and intangible, one should learn the simple strategies that lie behind them. In her last column, the author profiled project management, a process that offers practical advice in staging and implementing new technologies in one of the most popular 2.0 concepts, a "culture of beta." In this column, the author attempts to uncover more of the practicalities that lie behind 2.0 buzzwords.