Adolescents who occupy virtual spaces construct identities for a dual audience, those intimate friends whose favor they seek and a broader public audience whose purpose for viewing cannot be known. The digital world of MySpace, Facebook, and Instant Messaging has simultaneously complicated and enhanced the process of identity construction. The adolescent obligation to be noticed and coveted, coupled with the power and scope of social networking technology, positions the adolescent self as a product in a frenzied consumer culture. This paper seeks to construct a methodology for articulating the structure and norms of cyber-representations. This methodology of postmodern assemblage has the potential to generate meaningful, useful, and compelling ways of knowing adolescent identity. Insights gained through the assemblage model will lead to curricular advancements that may contribute to the habits of mind and conscience necessary for maintaining personal dignity and avoiding the least desirable trappings of consumer culture. (Contains 25 notes.)