School choice is most commonly considered in the context of private/public schooling and access to university. University entry remains a key element in family decision-making about which school they would like their children to attend. Debates about school choice are most commonly framed in relation to marketisation and the relative popularity of private and public schools. However, the demand for high performing Government schools is likely to increase and in turn have an impact on the means by which families argue their case for entry. Here school choice within the Government sector is explored, most particularly within Victoria, where there have been a number of pertinent policy initiatives.