In this paper, the author shares some thoughts about health education profession, including some things that educators need to do to keep the profession "vital". He also offers some thoughts that educators need to consider as they attempt to respond effectively to the challenges that lie before them now, and face them in the future. He discusses five actions that will ensure that those who are in the health education profession will continue to have a professional pulse and vitality. These are: (1) they need to be responsive to the public health's workforce development needs; (2) they need to advance the political action skills of health education professionals; (3) they need to broaden the way in which they define health; (4) they need to advance the research foundation and evidence base of the profession; and (5) they need to develop a strategic plan for the profession. (Contains 2 tables.)