For the internal evaluator, the issue of trust can be one of the more difficult ethical matters to manage. An organization might choose to conduct an internal program evaluation for a variety of reasons, including capitalizing on the abilities of invested stakeholders to assess aspects of a program, building an institutional culture oriented toward continuous evaluation and program improvement, and reducing costs. No matter what the reason, a decision to use internal evaluators seems to imply at least some measure of trust from those who commissioned the evaluation and selected the responsible personnel. The nature of such trust, however, may be perceived differently by the various stakeholders in the program or community being evaluated, and these perceptions may impact the integrity of evaluative outcomes. The evaluator, therefore, must ethically manage trust issues if he or she hopes to carry out a meaningful evaluation. This article provides a case example of trust considerations from the author's experience as the internal evaluator for his university's Alternative Certification Program.