The goal of this study was to investigate whether behavioural and physiological consequences of synaesthesia can be elicited by training specific letter-colour associations. Towards this goal 20 non-synaesthetic individuals were trained for 10 min on 7 consecutive days to associate four different letters with four specific colours. After training, we administered the synaesthetic Stroop test and the synaesthetic conditioning test. The results showed that a 1-week letter-colour association-training was sufficient to elicit a synaesthetic Stroop effect. In contrast, there was no evidence for a conditioned synaesthetic response as measured by skin conductance response in the synaesthetic conditioning test. These results indicate that the presence of a synaesthetic Stroop effect is not unique to true synaesthetes. We discuss methodological, experiential, and neuronal reasons for the dissociation between the synaesthetic Stroop test and the synaesthetic conditioning test. (Contains 2 figures and 1 table.)