This article describes a six-week long exercise that incorporates a dynamic learning approach into an e-commerce or Internet technology business law elective course; the exercise pursues an entrepreneurial approach to the use of an appropriate business model by emphasizing the interaction between technology, business, and law. This active learning exercise yields engaged students, who gain the ability to address these issues outside of the classroom. This exercise is meant to create a forum for interactive learning along with a context for this experience. Through the course materials and case study exercise, students analyze and learn how a company develops a business model, deploys technology, and then uses intellectual property laws as well as contract law to successfully execute its business model. This article first describes the process and methodology for teaching entrepreneurial business strategies, intellectual property, and contracts. The article then describes how students synthesize all of these course components by working through the inventory and questionnaire that is the central feature of the case study. Finally, the case study is supplemented by discussion points for instructors. (Contains 82 footnotes.)