Today's students face a world where revolutionary changes in technology; the global marketplace; and significant social, political, and environment issues dramatically affect what they must learn. Teaching students to think and act critically, creatively, and ethically--and to use technology to this end--will endow them with substantial economic and social advantages. The challenge for educators is to develop students' technology literacy in a way that supports academic rigor and prepares students to use technology to think critically, solve problems, work in teams, and create and implement useful innovations. Schools must ensure that all students are using technology as an integral part of their learning across all subject areas. West Virginia recognized early that creating a culture of innovation and accountability is essential to providing students with equitable access to rich technology experiences. West Virginia developed an assessment model to drive innovative teaching practices and to encourage formative classroom assessment for learning. To support this approach, West Virginia implemented the West Virginia K-8 techSteps Technology Literacy Initiative, a custom version of SchoolKiT's techSteps product and implementation processes. The author describes the West Virginia project and discusses how principals can create a school culture that supports both innovation and accountability in the use of technology. The author presents some factors that may prove helpful in the school. (Contains 3 online resources.)