Cumberland University (CU), where the author serves as a library technical assistant, is a small, private liberal arts college located in Lebanon, Tennessee, about 30 miles east of Nashville. CU was the first college in Tennessee to have campuswide wireless internet access, and organizations such as the Alumni Association have a strong presence in the world of social networking. The Doris and Harry Vise Library's web presence consists of a website, a blog for campuswide reading program (iRead), and a burgeoning Twitter account. Although this is a good start, Vise Library is still working on a new branding campaign for the library's presence. In this article, the author discusses six key ways to increase Vise Library's web presence: (1) create a more user-friendly and dynamic website; (2) activate and maintain accounts on social networking sites such as Facebook, MySpace, and Twitter; (3) produce a library blog that allows students, staff, and faculty to learn about library news and events without having to wait on the biannual library newsletter; (4) implement text reference services and improve chart reference services; (5) establish a library YouTube account and make fun and informative videos about library services and database and create a virtual tour of the building for distance education students; and (6) podcast class sessions and iRead sessions.