The academy plays a significant role in male students' experience of gender. In this article, the authors explore how educators can effectively support healthy and productive gender identity development among college men. Their goal is to provide insight into how campus cultures convey and reinforce lessons about what constitutes "normal" masculine behavior. Like Michael Kimmel, Michael Messner, and other pro-feminist men's studies scholars, the authors view masculinity as a socially constructed identity that encompasses the attitudes, beliefs, and behaviors that are culturally associated with men. They also draw on the theoretical work of Alexander Astin and other student development scholars who have concluded that behavior is the outcome of what people learn from the environments and social contexts in which they interact.