While not representative of all students, those who demonstrate a sense of entitlement demand a great deal of instructors' time and energy. Our article places student entitlement in its social context, with specific attention to the prevalence of the consumer mentality, grade inflation, and the self-esteem of the student generation. We then outline several strategies for dealing with entitlement behavior. We suggest that greater clarity in standards and assessment, combined with specific requirements guiding teacher-student interactions and general efforts to resocialize students and faculty, will help to curb these behaviors. (Contains 1 note.)