Service-learning is an instructional methodology teachers can use to foster student engagement in rigorous curricula. Through service-learning, middle level students see that what they are learning in school is real and important, and that they can be valued, contributing members of society. In this article, the Titans team at Remington Middle School embraces service-learning. The "Make the Switch!" public-awareness campaign is an example of how a service-learning project can be used to expose students to curriculum standards through rich, authentic learning contexts while also promoting the social-emotional growth of young adolescents. (Contains 1 figure.)