The Pennsylvania State University (Penn State) has actively promoted e-portfolio use among undergraduate students at its University Park campus since May 2002. The primary objective is to foster consensus among faculty members and students about the nature and potential benefits of portfolio practice. Guiding this effort is the vision of a university culture centered on students' evidence of, and reflections upon, their curricular and cocurricular achievements. Penn State's promotion of e-portfolios to undergraduates and faculty has generated positive attitudes and increased use. In this article, the authors review the results of several research studies focused on Penn State's efforts to promote e-portfolio development among undergraduate students. The authors use these results as a basis for considering the value and viability of a generic Web publishing approach as an alternative, or prelude to, an enterprise learning management system that enables students to create and maintain e-portfolios. (Contains 4 figures, 5 tables and 12 endnotes.)