With funding from Alfred West, Jr., an alumnus of The Wharton School of the University of Pennsylvania and chairman of SEI Investments, Wharton Dean Patrick T. Harker established the Alfred West Jr. Learning Lab to explore ways "to reach a deeper understanding of how people learn and to push that process to a higher level using advancements in technology and learning science." Toward this end, the Learning Lab is working with a broad range of business faculty to develop a series of tools for classroom instruction. Based on faculty feedback from the initial pilot projects, a key goal emerged for the Learning Lab: to enhance the classroom experience, not replace it. Learning Lab applications typically seek to expand the depth of the educational experience, not extend its reach. These products aim to teach students better by using technology to create situations that are difficult or impossible to experience in an instructional setting through any other means. (Contains 2 figures, 1 tables, and 13 endnotes.)