The economic cost for the United States from heart disease, diabetes, and cancer is estimated at $71 billion annually. Along with this trend, the prevalence of obesity in the United States has reached epidemic proportions. To date, all interventions related to the prevention and treatment of obesity have failed. We must find a new way to prevent this epidemic from spreading. How then can we best encourage people to make lower-fat, more appropriate food choices? What if a tax was applied to unhealthy, fat-laden foods? Among those most affected by such a policy are college-age students. First, this age range (18-29) is at increased risk for obesity, and second, they spend an extraordinary amount of money on convenience food. The purpose of this study was to identify college student's knowledge and attitudes on policies regarding sales tax on snack-related food items. Surveys were administered in a variety of general education courses at two Western universities. Six-hundred sixty surveys were completed. Results indicated that many students (71.5%) were not aware of a snack food tax. About one-half (47.3%) felt they would support such a tax especially if the tax was minimal (e.g., 1 cent). (Contains 5 tables.)