The practice of using mass media in public health education practice is increasing. However, the challenges most health educators face in using the news media include either not knowing how to access the media or feeling a sense of ambivalence due to the risk of being misquoted or misrepresented. Developing an appreciation for the motivations and purposes of the news media is the responsibility of health educators and serves an important basis for successfully dealing with the media. Specifically, this article identifies the environment, operating elements, and standards of the news media; explains how to contact the right media representative; and presents guidelines for dealing with the media.