This article reports findings from an ethnographic study of e-learning adopters in Turkey and examines ways in which cultural factors shape the adoption and use of information technology for online teaching. This research focuses on influential early adopters in the tertiary education sector in Turkey who have become change agents by inspiring small networks of their peers into e-learning. The study examines the operation of trust and inspiration in networking and teamwork in the Asian academic environment. A key finding of this research is that the early adopters of e-learning tend to become change agents in small groups and networks. This research sheds light on the mechanisms by which the process of e-learning adoption relies on social networks and connections.